Promoting sexual health to save the planet is very tricky until you understand the connections. Huge numbers of unintended pregnancies that happen every year affect the environment and climate change, and you cannot unsee them. We invited a superhero from the future “The Sperman” to kill the sperms by placing them in an improper way in places where they shouldn't be rather than being in their right place until the government provides proper ways for it, and pressure decision-makers to increase access to contraception services.
Moneim - Copywriter
Amin Ragab - Copywriter
Abd ElRahman Ahmed - Art Director
Omar Sherien - Editor
Brand: The Case for her
Campaign title: Sperman
Status: D&AD New Blood Brief 2022