Have you ever been enjoying a really delicious ice cream with friends, and all of a sudden, your friend’s indulgent delight turns to anguish in a split second? His face twists, cringes, grimaces –  sometimes his whole body has a visceral reaction. That sudden, sharp flash of pain is what happens when one has sensitive teeth!

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a storyboard for a demo video to explain the science behind Sensodyne’s Repair & Protect Deep Repair sensitive toothpaste range in a fresh, simple and unique way.