It hides in the dark - 21 Grams
Melanoma is a type of skin cancer represented as black spots or moles. We created a transparent billboard, using Day & Nighttime factor, representing white and dark-skinned people.
This transparent billboard hits the target audience and it’s going to be in most neighborhoods that have the dark-skinned population to get the maximum effect of the message.
The call to action is a website to reassure people who may be panicked. Tell more about Melanoma, its different types to investigate themselves. If anyone suspects a spot, they can capture a photo of the suspicious spot and upload it to the website.
A special medical team of Dermatologists will check these pictures and report, reassure, or refer to the next step of investigations.